Target your ideal customers through the power of social media platforms, using demographic, interest, professional and lookalike targeting.
Target people based on who they are and what interests them.
Did you know? Over 80% of Australians use social media at least once a month. They also spend an average of 1h44 per day on social platforms and is the 10th most active country on LinkedIn.
With metrics like these, there is no wonder advertising on social media is a great way to reach your target audience.
At Ads Up, we're Paid Social experts.
We're here to help amplify your brand's awareness and message in front of your audience. We use social media advertising so you can reach your customers with a high-quality campaign that reaches them where they are online.
Not only do these campaigns have the potential for significant ROI, but they also produce consumer engagement which is vital in today's competitive marketplace.
When planning a campaign for social media, we follow the following process:
Understanding your target audience: who are they and how do they behave online?
Identifying where they consume their time online and therefore, the best mix of channels to reach them.
Planning and implementing campaigns that not only attract their attention through eye-catching ad creatives, but that are also designed to deliver quality traffic and conversions on your website.
Tell us more about your business and marketing challenges or objectives and we'll provide you with a tailored proposal and quotation.
Top Benefits of Paid Social.
1. Improved brand recognition
Exposing your audience to your brand allow your audience to familiarise themselves with your brand, your logo, your products or services and over time, build recognition whether or not they have clicked on your ad.
Unlike SEO which can take months to deliver results, Paid Social campaigns can be rolled out quickly and deliver clicks within minutes of activation.
3. Spend control
You decide a budget that works for you. We can easily adjust budgets each month based on seasonality, performance or even your business cashflow.
Because everything is measurable with Paid Social ads, we can quickly identify what works or doesn't work, and optimise your campaigns in order to deliver better results over time.
5. Only pay for results
Whether you advertise on Facebook, Instagram or LinkedIn, you are only charged when a prospect interacts with your ads. This allows you to focus your budget on those truly interested.
6. Precise targeting
With social ads, you can target audiences based on their demographics, their interests, their online behaviour as well as "lookalike" audiences.
7. Improved brand loyalty
When targeting your perfect audience, you may encounter people who have already used your product or services and may share their positive experience with others, subtly becoming ambassadors for your brand.
Anyone clicking through to your website can be retargeted through Facebook, Instagram or even YouTube. So if they don't convert on their first visit, you have a chance to show banner or even video ads to them again.
9. Better search rankings
Your social media pages will be indexed by your search engines (probably in a high position), which increases your brand's exposure in SERPs. Some social media posts may also be indexed, creating new points of exposure for your brand.
10. Build a following
While not everyone exposed to your ad may buy straight away, some may follow/like your brand instead. By doing so, they have opted in to receive more news from you over time which will give you further opportunities to sell to them.
It is safe to say that the great majority of people are on social media. The reach of these platforms, especially Facebook, is incredibly high. This gives you a golden opportunity to reach them.
12. Gain insights on your audience
Learn more about who your audience is and which segments interact or converts the most, allowing you to further refine future campigns.
Hadrien and the Adsup Online team are outstanding. They are hard working, excellent in communicating, and are achieving excellent results. Could not be happier.